NSC Safety Congress & Expo · Indianapolis
The Safety Leader's Playbook: Building High Performance Safety Cultures
Beyond Zero Injuries · Safety leadership
Real Safety Lives Beyond Zero.
Help your leaders build a workplace where people speak up, look out for one another, and take an active part in safety.
Top 10 NSC speaker · Trusted by 1,000+ companies
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Proof of reach
Trusted by 1,000+ companies.
From Fortune 500 manufacturers to NASA, leaders have brought Bill in to make safety part of the way work gets done.
Bill's track record
The speaker safety leaders keep bringing back.
Voted a Top 10 motivational safety speaker and rated five stars on Google.
- Top 0
- National Safety Council speaker
- 0+
- Five-star Google reviews
- 0+
- Positive reinforcement systems designed
- 0+ yrs
- Helping organizations change behavior
Keynote stages include
- National Safety Council (NSC)
- American Society of Safety Professionals (ASSP)
- Associated General Contractors (AGC)
- IOSH / NIOSH
- Saudi Council of Engineers
- Truckload Carriers Association
Plus audiences across the Middle East, Europe, Africa, and Australia.
Recently on stage
Wilmington Safety School Conference · Keynote
The Invisible SIF: What HOP Has Missed
What does your safety record leave out?
An injury count tells you what was reported.
Will someone tell a supervisor when the job feels unsafe? Will a leader listen when the schedule is under pressure? Will a worker's suggestion lead to a change they can see?
Beyond Zero Injuries brings those questions into everyday leadership. The work begins with the interactions that influence whether people participate, share concerns, and trust each other enough to act.
Explore the BZI philosophy
Bring the ideas into your organization
Safety leadership training
that fits your work.
Hear the ideas. Develop leaders. Apply the practices where people work.
01
Keynotes
Give your audience a shared language for safety, behavior, and leadership that stays useful after the applause.
Explore02
SEAL Academy
Develop the human skills leaders use to engage teams, encourage participation, and make safety a shared responsibility.
Explore03
Behavioral safety apps
Apply the thinking where the work happens through STCKY Energy, SEAL JSA, and SEALMobile.
Explore04
Green Beans & Ice Cream
Start with the positive reinforcement ideas that helped shape Bill's approach to leadership and behavior change.
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Top 10 NSC speakerThe person behind the work
Safety leadership is a human skill.
Bill Sims is the founder of BZI, a Top 10 National Safety Council speaker, and the author of Green Beans & Ice Cream. His clients include Disney, NASA, UPS, Coca-Cola, Siemens, and DuPont.
Through stories and examples grounded in positive reinforcement, Bill helps audiences examine what their leadership encourages and what they can do differently when they return to work.
“Bill has a way of making everyone from C-level to supervisors understand his material. You will definitely come away with a learning.”
Sammy DavisDirector of Safety, Papa John's Pizza
“I have seen firsthand the results of even one supervisor personally adopting Bill's Green Beans and Ice Cream methodology to improve not only the safety results in the department, but also improve output and quality performance, reduce employee turnover, and boost morale.”
Catherine WernerHSE Leader, GE Appliances
“I have heard Bill speak multiple times at conferences and his presentation really spoke to me. With his enthusiasm and energetic style, I felt it was something my team need[ed] to hear.”
Kimberley ShannonMSOC Safety Representative, NASA
Case study · Sealed AirProof in the numbers
Fewer injuries. More people engaged.
Earlier recognition programs rewarded production and produced little visible change in safety behavior. The SEAL SmartCard R+ system shifted recognition to the safe behaviors leaders wanted repeated.
~60%Increase in employee engagement
$2M+In production improvements
In every category, safety performance has improved [for our sites in CA, TX, and KY], with an average reduction of injuries better than 60%.
What changes on Monday
Culture is built
in the ordinary.
Every shift offers a chance to make safety more visible, more specific, and more human.
Notice what matters
See the behaviors that protect people before an incident tells you to look.
Recognize it specifically
Make the right action repeatable by making it visible and valued.
Follow through together
Turn a good conversation into the next good decision, on every shift.
Bill Sims Jr. · Books
Feed the behaviors
you want to grow.
Green Beans & Ice Cream turns more than 100 years of behavioral science into practical leadership choices that people can use right away.
Explore the bookFrom the field
Ideas worth taking
into the next shift.
Safety leadership
Why zero is not the goal
Move the conversation from the number on the report to the behaviors that shape the work.
Read the idea
Recognition
Recognition that people can feel
Specific, timely recognition gives good work somewhere to go next.
Read the idea
Leadership
The next conversation matters
Culture is built in the ordinary moments leaders choose to notice and reinforce.
Read the ideaQuestions, answered
Make the next step clear.
A few of the questions leaders ask before bringing the work into their organization.
Talk with BillZero injuries is a result worth pursuing, but it is not the daily behavior leaders can directly manage. The work is creating zero at-risk behaviors through recognition, coaching, and useful conversations.
Start here
What would you like your leaders to do differently?
Tell us about your audience or organization. We can begin with the event you are planning or the leadership challenge you want to address.
Keynotes, SEAL Academy, behavioral safety apps, and the ideas behind Green Beans & Ice Cream.
Clear next stepsBuilt around your audienceOne useful conversation to start