Beyond Zero Injuries

By Bill Sims Jr. · Top 10 NSC speaker

Feed the behaviors
you want to grow.

Green Beans & Ice Cream is a clear, human guide to the remarkable power of positive reinforcement, and to the leadership choices that make it stick.

  • A practical lens for the behaviors leaders want to see repeated.
  • More than 100 years of behavioral-science research made useful.
  • Ideas that work at home, at school, and in the workplace.
Green Beans & Ice Cream: The Remarkable Power of Positive Reinforcement, by Bill Sims Jr.
English
& Spanish
Paperback Audiobook eBook

The idea behind the book

A better way to influence what happens next.

Positive reinforcement is one of the most powerful forces on the planet, and it is often the thing people need most and receive least.

In Green Beans & Ice Cream, Bill Sims Jr. analyzes more than 100 years of research in human behavioral science and applies it to real-world workplace scenarios. The book shows how constructive feedback and specific recognition help people choose the safer, stronger, more helpful behavior again.

It is a must-read for anyone looking to improve the performance of a team: leaders at work, parents at home, educators, coaches, and the people who shape the day-to-day experience of others.

What you'll take with you

Make good behavior more likely to happen.

01

Notice what matters.

Learn to recognize the specific actions that deserve to be seen, before an incident forces the conversation.

02

Make feedback useful.

Move from a general “good job” to the kind of response people can understand, use, and repeat.

03

Create change that lasts.

Put the principles to work in the ordinary conversations that build commitment over time.

Bill Sims Jr., author of Green Beans & Ice Cream

About the author

Written by someone who has built 1,000+ of these systems.

Bill Sims Jr. has spent more than 30 years designing positive reinforcement and behavior-change systems for companies like Disney, Coca-Cola, McDonald's, and General Motors. The book is his “secret sauce” for rapid, sustainable performance improvement, told through real stories from the field.

Top 0
National Safety Council speaker
0+
Five-star Google reviews
0+
Positive reinforcement systems designed
0+ yrs
Helping organizations change behavior
Meet Bill

What readers are saying

Simple enough to read. Useful enough to keep.

Chapter by chapter the book supports the reality that positive reinforcement works especially in the field of Safety. It inspires me to look at all interactions differently whether I am at work; with my family or managing my 12-year-old’s little league team.
Todd D. Breindel, P.E.Environmental / Safety Engineer, SGL Carbon LLC
Bill, your book is very enlightening and has encouraged me to rebalance what I’m doing. I have a sense of clarity which has been missing for some time. Your book absolutely hit the spot. As soon as I finished it, I read it again!
Salwa K.Reader
Great and simple read! I was able to finish this book within a few hours and took so much away from it. I have put a lot of it to use already and recommended it to co-workers and family members.
ChristinaReader

Choose how you learn

Find the format that fits your next chapter.

Every format is available in English and Spanish. Physical books ship within the continental U.S.; the eBook is the best option for readers outside that area.

Audiobook

$15

Learn on the go. Your download link is emailed directly to your inbox. English or Spanish.

Instant deliveryOrder audiobook

Full-color eBook

$10

The complete book in full color, ready for any device. The best option for readers outside the U.S.

Available worldwideOrder full-color ebook

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