The idea
Zero is a result
Injury numbers matter, but they tell you what happened. The daily work is earlier: notice the behavior, coach the choice, recognize what protects people.
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The philosophy
Why zero is not the goal.
For years, safety leaders have chased zero injuries as the finish line. Bill asks a better question: what behaviors make safe performance more likely every day?
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Aim beyond the number
A culture built around zero at-risk behaviors gives leaders something practical to see, discuss, and improve on every shift.
Real safety lives beyond zero.